Xprizo has partnered with pioneering sports betting operator 4BetNow to drive its expansion in the regulated Kenyan market.

4BetNow launched its retail and online operation in Kenya, with the company having major expansion plans for the country. This collaboration brings together technology and sets a new standard in the gaming and payment solutions industry.

Integrating Xprizo’s fintech service makes it seamless for 4BetNow customers to deposit and withdraw local currencies. Thanks to Xprizo’s existing integration with M-PESA, users can access the mobile money service easily within a single interface.

Xprizo CVO, Richard Mifsud commented: “We’re thrilled to go live with 4BetNow in Kenya and look forward to playing a key role within its expansion plans. Xprizo prides itself on providing unmatched fintech services that connect people, particularly where traditional payment solutions are scarce. New 4BetNow customers will also be able to benefit from a unique cash-back offer as they sign up for the service.”
The project will bridge gaps in the payment ecosystem, notably facilitating seamless cross-border transactions and providing the operator with an invaluable tool for local operations in Kenya.

4BetNow spokesperson said: “Being able to leverage Xprizo’s exceptional payment ecosystem will allow us to provide our Kenyan customers with a fast, secure and frictionless experience.”