In an exclusive interview with Slotegrator, Martin Calvert discussed key insights into the current trends, top tools and strategies and the future of iGaming marketing in 2024.
Slotegrator, one of the leading software and business solution providers in the iGaming industry, asked Martin Calvert to elaborate on current trends in iGaming marketing, he highlighted the significant impact of Google’s algorithm updates on iGaming brands, emphasising the importance of focussing on site quality and “Helpful Content” to navigate these changes successfully. He also stressed the importance of measuring the performance of every marketing campaign, particularly in newly regulated markets, to avoid costly mistakes.
As for the key tools and strategies, some outlined recommendations from Calvert include:
- Embracing traditional marketing approaches such as PR, organic SEO and customer-centric content.
- staying informed about current the current state of the industry and never underestimating the power of tools such as Ahrefs and SEMrush.
- warned that whilst marketers should prioritize consistency and scalability over short-term methods to provide a quick boost, however, it may later pose risks.
- Unique product retention.
- optimise a mobile-first audience
Svetlana Kirichenko, head of marketing at Slotegrator, also commented on marketing strategy, saying “In the ever-evolving realm of iGaming, there is always a new marketing strategy popping up. They can be hard to keep track of sometimes but it is more important to be able to adapt them to your current strategy and keep an eye on the changes in player interests.”
Regarding the future of iGaming marketing, Calvin predicts that the main core elements of marketing would remain consistent.
Link to the full interview, What to bet on in iGaming marketing in 2024: 3 great tools to use (slotegrator.pro)
