Future Anthem

Future Anthem has bolstered its ranks with the appointment of Ann-Kathrin Baumgardt as VP of sales and customer development role for Europe, Middle East & Africa (EMEA). Baumgardt has a wealth of experience within iGaming, having…
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Future Anthem, the pioneering AI and data science powerhouse, has signed a platform partnership to supply its real-time personalisation product Amplifier AI to leading iGaming software provider EveryMatrix. Built to personalise the…
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Future Anthem has appointed Jessica Wu as head of marketing as the company continues to build on its record growth and deliver ambitious expansion plans. Wu, whose experience include regulated markets, GTM strategy, sports, and…
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Future Anthem has appointed Laura Bird as its first-ever chief financial officer as the company continues its ambitious expansion plans in Europe and North America. Bird brings a wealth of experience to the company and will proactively…
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Future Anthem has appointed Emma Ferguson as its head of people as the company continues its ambitious expansion plans in Europe and North America, following a hugely successful twelve months. Ferguson will lead all people operations…
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Future Anthem has launched its real-time personalisation product for sports betting, with recommended actions designed to improve player experiences and predict player exit. This AI-powered product launch forms the first stage of Future…
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Future Anthem has appointed Matt Nichols to the newly-created position of general manager of the Americas. Nichols will be responsible for leading Future Anthem’s business and building an on-the-ground team in the Americas as the company…
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Future Anthem has continued its expansion plans with the double hire of Julie Haddon and Ian Tibot. Haddon joins Future Anthem as a non-executive member of the Board of Directors, bringing substantial experience having worked in…
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Future Anthem has closed a Series A round of financing to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting. The financing round was led by Bettor Capital, the…
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The improved use of data has been one of the main contributors to positive performance in the last 12 months, according to Future Anthem’s State of Online Gambling survey, with 74% of respondents saying it is a focus area for the year…
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