Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has levelled-up a partnership with platform supplier Playbook Engineering.

Playbook Engineering is building on its successful partnership to offer its clients access to Symplify’s complete CRM ecosystem. These operators will now be able to create another crucial layer of engagement through Symplify’s proprietary CRM, data hub, and multiple communication channels. As well as a particular focus on email, SMS, dynamic web content, and browser push notifications.

The global betting platform provides its service to a strong suite of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG.

Playbook Engineering’s partners are set to benefit from Symplify’s Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. Each module will enable the brands operating on the Playbook platform to create exclusively customised and AI-optimised experiences for their audiences.

Symplify’s head of sales Christoffer Feldt-Sørensen said: “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”

Playbook Engineering Commercial Director,  Luke Cousins, commented: “Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”