Symplify agrees partnership with Finnplay

Symplify has agreed a progressive software partnership with Nordic iGaming platform provider, Finnplay.

Under the agreement, Finnplay and its portfolio of tier-one partners will gain access to Symplify’s technology through their existing integration. Finnplay and its partners will be able to support business growth via predictive marketing and on-site recommendation by optimising management of more than 10 channels including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house.

Finnplay will also benefit from Symplify’s AI CRM capability including their Campaign and Journey builder modules to create a highly personalised and AI optimised experience that nurtures greater customer engagement and retention. Responsible gaming is at the core of Finnplay’s philosophy and several Artificial Intelligence modules will be introduced by Symplify to better oversee behaviours and allow pre-emptive measures. AI capability will empower operators to improve marketing strategies that lead to enhanced customer satisfaction and higher life-time value.

Symplify’s CEO, Robert Kimber, said: “Finnplay is a forward-thinking iGaming platform provider with an impressive portfolio of clients and we cannot wait to implement our software. Our cloud solution has been designed to truly understand individual preferences to optimise customer communications.”

Finnplay’s managing director, Jaakko Soininen, added: “Symplify’s CRM ecosystem software will fit seamlessly into our platform where it will play an important role in helping our partners optimise core marketing requirements. We’re sure this will be a very positive venture for us and our expanding list of top tier operators.”