Solitics, the customer engagement platform for real-time CRM marketing, announces Saai, an agentic AI built specifically for CRM teams in iGaming. Embedded directly into the Solitics platform, Saai helps marketers move from business goals to campaign strategy, execution and optimisation in minutes.

This cutting-edge technology, known as Saai, is a new AI agentic teammate that, unlike other generic AI tools, is integrated directly into the Solitics platform. Saai combines deep platform knowledge, deep iGaming expertise and understanding of real-world CRM best practices to move beyond traditional marketing automation, empowering teams to transform business goals into a focused campaign strategy and execution in a matter of minutes.

Tomer Baumel, CEO and Founder of Solitics, comments: “We see this as a game-changer for CRM teams. When fully adopted, it will transform how CRM teams operate. They will be able to turn their complex workflows, which include the likes of planning, strategy, content, design, data, automation, development and more, into a 24/7 customer engagement machine.”

Saai is trained on years of real iGaming CRM use cases and best practices and excels at:

  • Strategy

  • Analysis

  • Support

  • Campaign execution

  • Performance Optimization

Rather than acting as a bolted-on assistant, and unlike MCP-based or MCP-powered AI solutions, Saai is embedded and operates with a deep understanding of the Solitics platform and is trained on the iGaming sector, real use cases and best practices, and the Solitics platform structure. It also works securely within each customer’s own Solitics environment, enabling data-based personalised campaigns and messaging.

Built specifically for iGaming CRM

With complex and unique regulations and compliance requirements, specialists in the iGaming vertical can expect the tool to deliver an optimised, compliant, and safe experience, especially for them.

Saai operates within each customer’s permissions, approval workflows, audit controls, and market restrictions, ensuring recommendations and actions remain aligned with existing compliance policies and regulatory requirements.

In iGaming, this means optimised for first deposit conversions, KYC completions, retention, loyalty, VIP experience reactivation and cross-selling between casino and sportsbook. This is then leveraged by Soltics’ real-time engagement capabilities, meaning Saai can build effective customer journeys around deposits, betting, bonuses and promotional campaigns. It can help predict and reduce player churn, develop VIP retention programmes, and create missions and gamified experiences.

What this looks like in practice

Saai can take a goal and run with it, building the strategy, executing the campaign, flagging opportunities, all within the customer’s own data, permissions and compliance rules.

“The industry has spent years talking about AI assistance. We believe the next phase is AI delegation.”

“Saai doesn’t just answer questions or generate ideas. It can plan and build campaigns using live data, analyse performance, and identify opportunities for optimisation. This is the beginning of autonomous marketing”, Tomer added.

CRM teams ready to take on the next frontier of hyper-personalised user journeys can request a demo with Solitics right away. Solitics boasts a 45-day integration, but actually states that most brands are live within a month.

Tomer believes that this is the only way forward for business leaders who are ready to scale, but with a strategic approach: “We’re not just helping marketers build campaigns faster. We’re helping them rethink what is possible when campaign creation, optimisation and execution are no longer constrained by time, complexity or operational overhead. Saai represents the next step toward fully autonomous customer engagement.”

To request a demo with Solitics, visit https://solitics.com/request-demo/ today.