SBC Summit Barcelona names DAZN CEO as keynote speaker

Shay Segev, CEO of DAZN Group, will share his thoughts on the convergence of the worlds of entertainment, media, and sports betting during a keynote and panel session at the SBC Summit Barcelona conference and trade show.

The keynote and panel form part of the agenda for September 21, the first full day of the global sports betting and iGaming industry event taking place at Fira de Barcelona Montjuic.

Segev’s participation in the conference comes at a time when DAZN finds itself the centre of attention in the international betting industry after it unveiled plans to launch the DAZN Bet sportsbook, recently soft launching the service in the UK.

Shay Segev said: “The convergence of media and sports betting is the future. My main priority as the CEO of DAZN Group is to deliver an immersive experience and a great product, as DAZN evolves into a true destination for sports fans. I am looking forward to sharing my ideas on how the different worlds of media, entertainment, and sports correlate and the business potential of this convergence with the SBC Summit Barcelona audience.”

DAZN’s platform is home to a portfolio of more than 700 live and on-demand sports rights, including La Liga, Serie A and the NFL, and streams approximately one billion hours of live sports content yearly across 200 countries and territories. Despite this success, DAZN wanted to expand and diversify its revenue streams hence the appointment of the ex-Entain CEO Segev as its sole chief executive. His technology and operations experience is expected to play an instrumental role in achieving the company’s goal of focusing on betting, NFTs and eCommerce.

In April, DAZN, under Segev’s leadership, signed a strategic partnership with Pragmatic Group to develop a refreshed betting product for sports fans. A business headquartered in Gibraltar will launch and operate a new betting service under the DAZN Bet brand. Segev’s background in delivering technological transformation and diversifying the company’s offerings will be highly relevant to his involvement at the Summit. During his keynote speech, Segev will discuss sports betting as a recreational, immersive and interactive product and present his future vision of the industry, which is increasingly driving toward the convergence of entertainment and sports betting.