Quixant has announced a strategic partnership with Novatrade to provide better support for its customers in the rapidly evolving Brazilian market, as sports betting and online gaming are legalised.

By leveraging Novatrade’s expertise, Quixant’s customers will enable them to be among the first to launch their games in Brazil when the market is legalised, thereby capturing early market share and maximising growth opportunities.

Brazil’s gaming and sports betting market is on the brink of significant change, with the online and sports betting markets to be legalised on January 1^st,2025. Additionally, the bill (PL 2234/2022) concerning land-based gaming is expected to be voted on.

By combining Quixant’s technological prowess with Novatrade’s in-depth market expertise and operational solution – that address and overcome the challenges of international expansion in Brazil – customers can expect faster access to products and be empowered to deliver seamless integration, reliable product delivery, or responsive customer support.

Patricia Souto Rial, VP of business development for Spain and LATAM at Quixant, commented: “Brazil’s legalisation of sports betting and online gaming, alongside developments in land-based gaming legalisation, represents a game-changing opportunity. We are not just focused on providing the products our customers need when they need them, but also on establishing partnerships that facilitate strategic decision-making and empower customers to achieve exceptional results.

“We have been diligently preparing by developing teams, structures, and a portfolio tailored to the Brazilian market’s needs. The partnership with Novatrade is the final piece in our strategy, enabling customers to be the first to bring products to market and ensure their success.”

Cyprien Hoffet, CEO at Novatrade added: “Our collaboration with Quixant is a win-win for the Brazilian sports betting and gaming industry. With many years of experience operating in the region, we have a deep understanding of the local supply chain, operational, and cultural practices that are key to success.

“Together, we will provide an unmatched partnership, ensuring game and sports betting cabinet manufacturers can achieve their goals efficiently and effectively.”