Pragmatic Play strikes deal with Goldrush

Pragmatic Play has struck a deal with South African operator Goldrush.

The partnership gives access to Pragmatic Play’s titles including Mustang Gold, Master Joker and Aztec Treasure. Brand exposure via the supplier’s offering will also be boosted with titles such as Sweet Bonanza CandyLand, Wolf Gold and Gates of Olympus.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “I’m delighted to be providing one of Africa’s preeminent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it’s a fantastic deal to shake hands on and maintains our overall trajectory.”

Mergan Naidoo, Goldrush CEO, said: “Pragmatic Play is a household name in the industry and our shared vision bodes well, so the agreement was an easy and natural decision for us to make. Our template for excellence will help ensure that our new offering makes a significant impact in our sector. It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship.”

Dwain Powell, Goldrush managing director, added: “Welcoming Pragmatic Play onboard is a proud moment for our company, as it allows us to offer our customers only the best in Live Casino and slots that are hugely popular globally. It ensures notably increased value for players who can now expect a modern, rewarding, entertaining and world-class product.”