Pragmatic Play grows European live casino reach with Novibet

Pragmatic Play has partnered with Novibet in a deal that will see its Live Casino offering launch across multiple regulated markets, including Greece and the United Kingdom.

Novibet customers will now be able to access Pragmatic Play’s Live Casino content.

Bhotesh Maheshwari, Vice President of Commercial Strategy & Operations at Pragmatic Play, said: “Our Live Casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets.

“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner.”

Fotini Matthaiou, Casino Manager at Novibet, said: “Pragmatic Play has a well-deserved reputation as a leading multi-product provider and we’re very enthusiastic to realise this partnership.

“Its thrilling Live Casino games open up new avenues for our players to enjoy their iGaming experiences and we’re eagerly awaiting a strong future relationship together.”