Pragmatic Play expands East Africa footprint with Odibets deal

Pragmatic Play has continued to expand in the East African region as they have partnered with Kenyan brand Odibets.

The deal will see Odibets players have access to Pragmatic Play’s Slot and Live Dealer portfolio. This will include iconic Pragmatic Play slots such as Wolf Gold, Sweet Bonanza, and Gates of Olympus, along with recent releases like Day of Dead, and John Hunter and the Quest for Bermuda Riches.

Live Dealer titles will include classics such as Blackjack, Roulette and Sic Bo, as well as gameshow-inspired Mega Wheel and the November release of Sweet Bonanza CandyLand, which is a Live Casino version of Sweet Bonanza.

The deal is the latest in Pragmatic Play’s East African growth which has seen a host of new partners benefit from the supplier’s comprehensive portfolio.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players.”

Aggrey Sayi, country marketing manager for said: “We’re excited to have such a diverse selection of proven player-favourite games to assist in our mission of delivering an enhanced gaming experience to players.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo as part of its multi-product portfolio, available through one single API.