PlayAIO announce the launch of its AI-powered data optimisation product and service, specifically designed for the sports betting and iGaming industry. Founded in 2023, PlayAIO aims to transform how businesses utilise data to drive player value and strategic growth.

The PlayAIO engine streamlines data analysis, offering always-on support and customised AI solutions that scale with businesses. By uncovering hidden patterns and trends, PlayAIO can help customers enhance engagement and improve efficiency.

Josh Gibbs, CEO of PlayAIO, said: “In the competitive world of sports betting and iGaming, success hinges on leveraging data effectively. PlayAIO was created to eliminate the guesswork and unlock the hidden power of your data, and I’m excited to be able to bring this to market.

“Our advanced AI-driven solutions provide real-time insights and anomaly detection, equipping businesses to make informed decisions that drive growth and innovation.”