ORYX signs deal with Rootz

Platform and casino operator to take on ORYX’s library

ORYX Gaming, a Bragg Gaming Group company, has partnered with Rootz to launch its extensive portfolio of in-house and third-party content.

The supplier’s entire catalogue of proprietary and partner games will soon go live on Rootz’ platform and will also be made available on Wildz, its flagship online casino brand, through the recently enhanced ORYX Hub.

Backed by Rootz’ reputation as an industry trail-blazer, Wildz has rapidly established itself as 2019’s hottest new brand.

Adding content from ORYX’s 80+ content suppliers, which include top performers Gamomat, Kalamba and Golden Hero, will enable the company to continue to grow its foothold in Europe and enter new markets.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Wildz has already made a splash in the online casino arena with its commitment to customer satisfaction, making it an exciting brand to partner with and extend our client base.

“It’s great to be working with Rootz’ knowledgeable and creative team to deliver a portfolio that not only offers a stand-out player experience but also advances online content delivery in our industry.”

Lasse Rantala, Wildz CEO, remarked: “ORYX Hub’s robust selection of games, seamless integration process, and promotional tools will provide a great advantage to us as we focus on building the Rootz and Wildz brands across Europe.

“Putting the customer first is central to our company ethos and we are confident both our Rootz partners and Wildz players will love the high quality and varied new additions to our online casino offering.”

The recently enhanced ORYX Hub allows partners to effortlessly integrate content from more than 80 leading providers and over 8,000 games, with advanced marketing tools such as free round promotions, achievements, leaderboards, tournaments and jackpots.

ORYX Hub provides operators with access to its portfolio of content, which is fully compliant in major regulated jurisdictions, via a single account and seamless integration process.