FairPlay Sports Media brand, oddschecker, has launched its US-first subscription service, oddschecker+.

Included in both the app and browser versions of the oddschecker+ service will be access to Positive Value Bets, an AI-powered tool that performs over 100 million odds projections each week to highlight prices where the probability of winning is greater than the real-time line suggests.

Oddschecker+ will also feature Public Betting Splits where subscribers can see the weight of money on sporting events and the type of bettor taking certain positions.

Both these tools will showcase the best odds available from all major US sportsbooks across major sports, including NFL, college football, MLB, and WNBA, while the services’ seamless bet slip functionality allows users to add bets and personalize parlays before linking out to the best value sportsbook.

Stuart Simms, Group CEO at FairPlay Sports Media, commented on the launch: “The average US bettor takes their data and insight far more seriously than many more established sports betting markets, and we want to give them the tools to take on their chosen sportsbooks, giving them the best chance of finding more value, more often.

“The search for positive expected value is common parlance across the US, although every tipster has their own way of seeking it out. With oddschecker+ and its tools such as Positive Value Bets, we’re democratising this process, giving customers access to our unrivalled AI capabilities that translate millions of odds projections each day into valuable betting knowledge that levels the playing field between the sportsbook and the consumer.”