Neds enhances player props offering with Digital Sports Tech partnership

Popular player performance markets to differentiate GVC brand’s product portfolio

Digital Sports Tech (DST), the industry-leading, specialist provider of player props betting markets, has launched its Props Data Feed service with Neds, the GVC Holdings brand, in a deal which has enabled the Australian operator to significantly broaden its offering within the fastest-growing segment in sports betting.

An integration of DST’s Props Data Feed, which is powered by its industry-leading props platform and pricing engine, has allowed Neds to exponentially scale its offering and end up with the most extensive player props portfolio in the Australian market.

DST’s Props Data Feed, which provides up to 900 pre-match and 100 in-play player markets per game, expands Neds’ props coverage across all major US sports (NBA, NFL, MLB, NHL), including NCAA college football and basketball, as well all the top tier European football leagues and Australian Rules Football.

Players can wager on a wide range of player statistical performance bets, such as LeBron James to finish with 30+ points, Cristiano Ronaldo to have 4+ shots on target or Tom Brady to throw for over 300 passing yards.

A combination of DST’s proprietary predictive models, pricing algorithms and team of experienced traders and sports analysts helps ensure that the best and most accurate prices for prop markets are made available to the Australian operator.

Following a seamless integration of DST’s low latency push service feed, the player props markets have further differentiated the GVC-owned online site’s offering and paved the way for increased turnover and profits for this fast-growing betting segment.

James Burnett, Group Chief Marketing Officer at Neds, said: “Digital Sports Tech is renowned as the market leader and preeminent supplier of player prop markets, so partnering with them gives us the perfect platform to expand our offering with exciting new markets for our customers.

“The vast volume and variety of markets available through Digital Sports Tech is impressive, and our strong performance to date for these markets is a testament to the high quality of its offering.

Ari Lewski, Executive Director at Digital Sports Tech, said: “We’re absolutely thrilled to have partnered with Neds, one of the leading operators in Australia, and provide them with our player props offering.

“Betting on player performance continues to grow in popularity across the globe, and our leading service will enable Neds to capitalise on this growth as well as target and convert the next generation of sports bettors.”