Mansion sees strong CRM results with Playtech Leaderboards
Playtech is continuing its focus on player engagement tools through its updated leaderboards solution, with online gaming operator Mansion already seeing strong results from its latest promotions.
As an early adopter of leaderboards, Mansion has seen particularly high player uptake for a competition built around the popular Fire Blaze Jackpots series, one of Playtech’s most successful brands in terms of player retention. With six games, and two further releases in the pipeline, the series is based around the popular Hold and Respin mechanic, offering players a shot at four in-game jackpots in each title.
Recently enhanced, the flexible leaderboards solution gives operators the power to deliver an increased player experience and build loyalty through the element of competition. Players can earn points to climb the table as they play, reinforced with in-game messaging throughout and with the chance to win a range of prizes – creating added excitement for players at no extra cost to them.
Leaderboards can be built around particular themes, or any game across the casino offering, and made available to all players, or specifically targeted segments – qualification for a leaderboard can also be linked to the recently released Player Journey tool.
Anthony Evans, VP of Product Strategy, Playtech, comments: “Player engagement and the ability to deliver an enhanced experience is at the core of our product development strategy. That’s why it’s so gratifying to see a major partner like Mansion actively embracing tools like leaderboards. The joy of leaderboards is their flexibility – operators can build their leaderboards in a flexible way, be it the way points are accrued, physical, bonus or cash prizes, free spins, golden chips and more, as well as tailoring promotions around specific games, brands or events.
Leaderboards tap into a natural competitive streak in many players – not just in terms of winning prizes, but also the excitement of topping the table. As such, they can be a highly effective way to engage players and encourage cross-sell across an entire suite of games; particularly a brand such as Fire Blaze, which is already developing a highly loyal following.”
Chris Mousdell, Head of Casino at Mansion, adds: “We’re always looking for new ways to engage and connect with our players, and we’re already seeing great results, particularly with our recent Fire Blaze Jackpots promotion.
As well as being a valuable engagement tool, it’s the flexibility of the leaderboards that has impressed us. The ability to award spot prizes, target promotions to specific player segments and limit qualifying bet amounts, means we can engage a wide audience in the most relevant and responsible way.”