It’s been a transformational year for SPRIBE and Aviator, which has once again retained its position as the number one crash game in the world.

Today, Aviator is played by more than 62 million people a month, placing up to 400,000 bets per minute across 6000+ online casino and sportsbook brands worldwide.

These are unprecedented numbers and stand as a testament to the fly-away success that Aviator has become for SPRIBE and our partners, who can see an immediate 10% GGR uplift on adding it to their lobbies.

But despite the success of Aviator, we have continued to develop new features, make UX upgrades and ultimately refine the game so that it keeps exceeding player expectations.

Challenge accepted:

This saw the launch of Aviator Challenges back in August.

The driving force behind Aviator Challenges was to make the player experience even more exciting, entertaining and competitive, while helping operators drive more performance.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game.

Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

We also give operators full control over creating and running Aviator Challenges, so they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

The operators that have gone live with it have seen an immediate and profound impact on player behaviour with metrics like short-term retention and number of bets per player increasing substantially post launch.

Ambassadors, assemble:

One of the reasons why Aviator attracts such staggering player numbers is our growing roster of brand ambassadors who are introducing the game to new player audiences across the world.

A major catalyst for this is our multi-year, multi-million-dollar marketing partnership with the UFC under which we have a dedicated brand ambassador fund.

This has allowed us to join forces with the UFC’s biggest superstars, and in the past year, we have run major campaigns with the likes of Alexander (Cannibal) Pantoja, Michael “Venom” Page, Arman Tsarukyan, Diego Lopez, Alex Pereira, Johnny Walker and Merab Dvalishvili.

In addition to our partnership with the UFC, we have a similar deal in place with the legendary Italian football club. A.C. Milan under which we are the club’s official crash game.

A sporting moment to remember:

These unique partnerships allowed us to pull off a high-stake, high-impact marketing stunt back in November when we brought together superstars from both worlds for the first time.

The 80,000 strong crowd, packed into A.C. Milan’s iconic San Siro Stadium for the club’s match against Roma, got to its feet and cheered as legendary UFC fighters and Aviator brand ambassadors Alex Pereira and Diego Lopes, alongside social media influencer Nina Drama, met football and A.C. Milan legend, Zlatan Ibrahimović.

After several firm handshakes, they left the pitch to watch the match together – the moment was caught on video and has since had more than 11 million views.

It was a sporting mega-moment; only made possible because of the deals we have in place with the UFC and A.C. Milan. Such as the success of the stunt, we are already working on more for 2026.

And what a year 2026 will be for Aviator and SPRIBE as we close in on our next milestone of 70 million players per month. So, strap in, hold tight and join us for what promises to be a white-knuckle thrill-ride.