KingMidas Games, a leading iGaming provider, has announced a new partnership with PIN-UP, an international online casino and betting brand. The collaboration will see PIN-UP integrate KingMidas Games’ portfolio of iGaming titles to deliver fresh entertainment experiences to players across its supported markets.

Through the agreement, PIN-UP players will gain access to a broader range of KingMidas Games content, combining modern gameplay design with familiar formats. The integration supports PIN-UP’s ongoing commitment to offering a diverse selection of casino experiences alongside its broader betting ecosystem.

“Our partnership with PIN-UP represents more than a content integration. It reflects a strong strategic alignment between two teams focused on long-term value creation,” said Sargis Khachatryan, Commercial Director at KingMidas Games. “At KingMidas Games, we prioritise building meaningful, high-impact relationships with our partners, and we see tremendous potential in working closely with the PIN-UP team to drive sustained engagement across their global player base. We are confident that our portfolio will not only complement their offering, but elevate the overall player experience.”

Sean Auret, Global Head at KingMidas Games, added: “This partnership reflects our broader strategy to accelerate KingMidas Games’ growth internationally. We design our games to be globally appealing while staying locally relevant, because player expectations today are shaped by culture, community, and constant discovery. Working with PIN-UP is another meaningful step forward as we expand our footprint and reach new audiences with our evolving portfolio.”

PIN-UP is an established online casino and betting platform operating across multiple markets, with a focus on localised player experiences and broad content variety.