Kalamba marks Italy debut with BLOX deal

Kalamba Games has announced a new partnership with BLOX, a move which will see the supplier enter the Italian market.

Kalamba’s growing games portfolio of innovative titles will be added to BLOX’s igaming platform and made available to the provider’s extensive network in Italy.

The agreement is the latest in a series of partnerships that enables Kalamba to further develop Bullseye, its own RGS platform, globally. This provides partners like BLOX with access to Kalamba’s range of promotional tools, along with direct access to key parts of its innovative catalogue of games.

BLOX is one of the fastest growing game distributors in the Italian and emerging regions and offers one the most flexible platforms in the market. The Italian market itself is one that has seen encouraging growth in recent years to GGR levels of almost €200m, making it a natural move for Kalamba and its product portfolio.

Tamas Kusztos, Head of Sales and Account Management at Kalamba Games, said: “BLOX is quickly making its mark in the Italian market and is the ideal partner for us as we look to establish ourselves in the territory and offer operators the great content that we’re renowned for.

“The BLOX team has been really great to work with and we’re pleased to be continuing to make positive steps despite current global difficulties.”

Karl Grech, Chief Commercial Officer at BLOX, added: “Kalamba’s great portfolio of games has proven to be really popular across a wide variety of demographics and markets and we are thrilled to be the first in the country to offer their content.”