IMG ARENA partners with Golden Park for Spain

Sports betting service and content hub IMG ARENA has secured a new partnership with Spanish betting operator Golden Park to launch its virtuals offering with the group’s online gaming brand

The full suite of on-demand and scheduled virtual sports, which includes instant football, horse racing, tennis, trotting, speedway, cycling and greyhounds, has been integrated via Tecnalis’ Alira gaming platform for Spain and LATAM.

Víctor Sánchez, Golden Park’s manager, said: “With IMG ARENA, we are excited to launch the best virtuals products available on the market in Spain. Our players can look forward to a brand new gaming proposition that will take the Golden Park experience to the next level.”

IMG ARENA’s virtual sports portfolio, which harnesses cutting-edge, 3D motion technology to capture and recreate ultra-realistic versions of some of the world’s most popular sports, is now delivered to more than 50 operators worldwide.

Max Wright, SVP Commercial at IMG ARENA, said: “Golden Park has invested significantly in bringing innovation to their players, and has chosen the perfect way to boost engagement using our virtuals products.

“This deal marks an important stage in the growth of our virtuals business, securing IMG ARENA a market-leading position in the Spanish market. Furthermore, the integration with Tecnalis, the leading gaming platform in the Spanish market and positioning itself as one of the leaders in LATAM markets, facilitates a simple and effective route to integrating our content for a wider pool of operators across Spain and Latin America.”

Alejandro Serrano Zaera, Tecnalis, said: “Adding IMG ARENA’s thrilling virtuals product to Alira is a great addition to our existing offering. We are certain it is a development that will prove popular with a wide selection of our partners and their players.”

Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.