IGT PlayDigital, a leader in iGaming and sports betting solutions, launched an enhanced Prize Engine solution, drove stepper slot performance, went live with new sports betting customer locations, and introduced new omni-channel content to North America.
Enhanced Prize Engine Launches at Hard Rock Bet
IGT PlayDigital unveiled a newly enhanced version of its Prize Engine solution in partnership with Hard Rock Digital, marking an innovative step forward in promotional player engagement. The upgraded tool is powering Hard Rock Bet New Jersey online casino spring ‘Jackpot Season’ campaign, featuring a branded widget framework and two compelling mechanics: a daily prize drop and an elevated ‘Big Sunday Jackpot’ that offers an additional $50,000 in prizes. The promotion, which runs through July 6, is compatible with all IGT PlayDigital slot content and is designed to increase loyalty and session duration across digital channels.
“Jackpot Season was strategically designed with IGT PlayDigital’s Prize Engine in mind, and three weeks into the promotion, we’re already seeing demonstrable results that we hope will continue throughout the duration of the campaign,” said Grant Williams, Hard Rock Digital’s SVP-Casino. “This campaign provides a blueprint for future collaborations with our valued partners and serves as another example of the types of unique and innovative player experiences that we’re thrilled to offer on Hard Rock Bet.”
“The early results of this promotion confirm the strength of our new and improved Prize Engine,” said Gil Rotem, IGT PlayDigital President. “Operators are looking for ways to stand out and deepen player connection, and tools like IGT PlayDigital’s Prize Engine move the needle and drive meaningful results for our customers.”
As IGT PlayDigital continues to innovate its promotional offerings, the success of the Hard Rock Bet promotion reinforces the company’s leadership in delivering impactful and data-driven engagement tools.
Double Top Dollar Drives Stepper Performance for IGT PlayDigital
IGT PlayDigital’s Double Top Dollar game has quickly emerged as a standout performer within its classic stepper portfolio, signalling a continued demand for classic stepper gameplay in the digital space. Leveraging the popularity of the iconic Double Top Dollar bonus feature — long a staple in land-based casinos — the digital release has struck a chord with both nostalgic players and new audiences seeking simple and straightforward entertainment.
In the Double Top Dollar bonus, players are offered the chance to claim one of four cash prizes that they can either accept or decline in search of a higher reward. This unique bonus feature has been a player-favourite for decades and shows no signs of slowing as the game modernises in the online space.
The three-reel, single payline format stays true to its roots while introducing enhanced visuals and optimization for mobile gameplay. In the first two weeks post-launch, Double Top Dollar is already IGT PlayDigital’s second best game launch from the last year behind Mystery of the Lamp Treasure Oasis in terms of GGR, indexing 18x above median game performance. The game’s familiar mechanics and rewarding bonus structure have driven strong performance across multiple regulated markets in North America.
By modernizing proven legacy content for today’s online gaming environments, IGT PlayDigital reinforces its ability to blend tradition and innovation—meeting players where they are while delivering the authentic slot experience they love.
IGT PlaySports Now Live at All Golden Nugget Locations
IGT PlaySports is now live at Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin, marking the completion of the three planned property rollouts under its partnership with GN NV Holdings. This launch follows the successful deployment at Golden Nugget Casino Lake Tahoe, and expands access to IGT’s award-winning sports betting technology to patrons in the legendary sports betting market.
With the addition of IGT PlaySports’ QuickBet self-service kiosks, guests at each Golden Nugget location can now place bets quickly and intuitively right on the casino floor. The launch also includes the integration of IGT’s Trading Advisory Services, bringing advanced, data-driven risk management and odds-making expertise to the property’s retail sportsbook operations.
By the end of 2025, all three Golden Nugget casinos will feature IGT PlaySports’ full suite of retail and mobile sports betting solutions — delivering a unified, state-of-the-art experience across the brand’s Nevada footprint.
This latest launch further reinforces IGT PlaySports’ leadership in the U.S. sports betting market, showcasing the company’s ability to deliver scalable, high-performance solutions to its customers.
Featured IGT PlayDigital Game of the Month: Fu Gui Hao Men Splendid Fortunes Goes Digital
IGT PlayDigital is taking its next omni-channel hit online with Fu Gui Hao Men Splendid Fortunes. Players can channel their inner zen as they spin the reels, looking for Free Spins, the Splendid Ingots Bonus or the Golden Pots Bonus, each offering the chance to win exciting cash prizes.
The Splendid Ingots Bonus is a Hold & Win-style bonus game that is particularly popular with players due to the excitement and anticipation of the gameplay. The Golden Pots Bonus gives players the chance to win one or more of the four Cash Pot jackpots, which can be boosted further with Wild multipliers. Both novice and experienced players will enjoy the vibrant Asian theme and multiplying cash values in both the Splendid Ingots and bonus rounds.
Fu Gui Hao Men Splendid Fortunes, the first of the Fu Gui Hao Men family to go digital, is a 3×5 reel set, 88 cost-to-cover slot leveraging trendy Asian-inspired imagery. This new game makes a compelling addition to any online slot portfolio, offering engaging gameplay and a balanced-aggressive volatility that meets a wide range of risk-appetites and player preferences.
