iGB Live! sets new attendance record
iGB Live! 2022 has set a new attendance record, attracting a record 5,022 industry professionals to the Amsterdam RAI. The figure represents a 7% increase from the previous best of 4,694 set in 2019 and a 31% increase from 2021 when iGB Live! was the first major in-person gaming event to open post-Covid.
Naomi Barton, portfolio director, said: “Of course it’s not just about the numbers: the real measure of success will be evidenced in the post-show research that we conduct with both visitors and exhibitors and the resulting Net Promoter Scores which represent the willingness of attendees to recommend the event to their network. However, to attract more attendees on Day 1 than across both days of the record-breaking 2019 edition of iGB Live! is a stand-out achievement and one which the entire team should be proud of.”
“It’s clear that our investment in marketing and communications has succeeded in reaching out to a new audience with 32% attending iGB Live! for the first time, 12% representing start-up businesses and 8% new to gaming with 26% operating in the US.”
Barton added: “Our strategy of delivering a show floor that represents the entire gaming eco-system and is underpinned by opportunities to network with the industry and generate leads, alongside a content-rich programme of business-centric learning and relevant show features, has proved successful.”
“These are exciting times for the iGB Live! brand, which continues to grow in size and reputation. My challenge is to build on that success by working with our stakeholders to continue to deliver an outstanding visitor experience and enhanced value for our exhibitors.”