High Roller Technologies, operator of HighRoller.com, a premium brand in online gaming and a destination for high rollers, announced the launch of its second active iCasino brand, Fruta.

As part of High Roller Technologies’ multi-brand strategy, and expansion into the burgeoning Latin American gaming markets. The full rollout of Fruta through existing marketing channels is now ongoing with further market expansion planned over the course of 2024.

Fruta is the ultimate gaming destination, offering a wide range of games and enticing jackpots. Players will have a selection of available games, such as slots, roulette, blackjack, and a variety of other games tailored to fulfil their desires. Players have the chance to receive up to 20% weekly cashback, engage in live tournaments, revel in cash drops, participate in wager races, and seize opportunities to win exciting giveaways.

High Roller CEO, Ben Clemes commented, “With the release of HighRoller.com we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service. As we look ahead, we anticipate the launch of at least one new iCasino brand within the next twelve months as part of our multi-brand strategy.”

Mr. Clemes continued, “It is important that with each brand that we add to our portfolio, we ensure the maximum return on our investment. With Fruta, we found a premium brand that not only resonated with existing and new customers in the markets where we are already established, but also opens up new opportunities in the growing LATAM and Spanish-speaking markets.