OpenBet has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar, part of Grupo Silvio Santos.
OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalised bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honoured to have been chosen to power its sports betting and gaming brand.
“Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market.”
