Gaming Industry For Ukraine exceeds £250,000 target

The gambling industry’s charity appeal to raise funds for Ukrainians displaced by the Russian military action has reached its target of £250,000, but organisers are calling for one last push until the end of the month.

As so many generous individual and corporate donors from across the gaming sector have stepped up to support the campaign, organisers have decided to keep the GoFundMe campaign running until April, to give more people the chance to support the Gaming Industry for Ukraine initiative.

The campaign is providing funding to Choose Love. The registered charity has the ability and infrastructure to target these donations quickly to a range of NGOs on the ground supporting purely humanitarian efforts. Choose Love is in the process of granting aid to 23 organisations providing vital aid in and around Ukraine. Since the campaign has begun, it has committed $1.4m to humanitarian organisations, including money raised from the Gaming Industry for Ukraine initiative.

Some of the campaign’s biggest donations came from well-known names in the industry like Betsson (who alone donated £50,000), Spribe OU, Oryx Gaming, Games Global, Microgaming, Funfair Games, Fast Track, FSB, Vixio, Enteractive, OLBG, SBC, Clarion, Just for the Win and Better Collective.

The charity organisers would like to stress how appreciative they are of the donations, and the four and five figure sums donated entirely anonymously. The campaign will continue to provide donors with Choose Love’s updates through LinkedIn and other social channels over the coming weeks.

Rasmus Sojmark, CEO and founder of SBC, said: “When we started this fundraising effort, I’m not sure we believed we would hit the target of £250,000. But the kindness and compassion of the gaming industry meant we surpassed that amount in just two weeks!

“Now we are kicking on and hoping to raise even more to help Choose Love’s humanitarian efforts for the people of Ukraine.”

Co-organiser Shona ODonnell, head of strategic events at Better Collective, added: “I’ve always been proud to be a member of the gaming community and never more so after seeing how they have got behind this campaign to send aid to Ukraine. It’s been overwhelming to see the support from all sectors of the industry, both at a personal and company level.”

To make a donation to the Gaming Industry for Ukraine campaign visit

To contact Karolina Pelc, Shona ODonnell or Rasmus Sojmark, who spearheaded the setting-up of the campaign, or to speak with Choose Love email