First Look Games launches Accuracy Management Service for Affiliates
First Look Games, the innovative marketing platform connecting game developers and affiliates, today announced the full rollout of its Accuracy Management Service.
This service alerts affiliates of inaccuracies relating to key game metrics that might appear in any of the game reviews or content published on affiliate websites and social media for any games featured in First Look Games such as return to player percentages, number of pay lines and number of reels.
The Accuracy Management Service is free to use and available to all affiliates using First Look Games to review new and existing games. It has been designed to improve the user experience for casino players as they enjoy discovering new games via affiliates from the likes of Microgaming, Big Time Gaming and Swintt. This in turn will lead to better conversions and increased player loyalty for both the games and also the operator sites affiliates are linked to.
Tom Galanis, Co-Founder at First Look Games, said: “We’re using state-of-the-art scanning technology to identify inaccuracies on certain pages of affiliate websites. This process does not involve any so called “hard” scanning or scraping techniques, our proprietary tool simply takes a snapshot of the page once per week, equating to a unique visit. It does not scan all pages of a website and never consumes any bandwidth to impact the speed of websites.”
Galanis adds “On top of the platform offering for game developers, First Look Games continues to build on the services offered to affiliates for free. The Accuracy Management Service truly benefits both parties and, as a by-product, is already being well-received by operator affiliate teams.”