FanDuel partners with SportCaller for March Madness basketball

Leading U.S. operator recruits free-to-play specialist to improve acquisition and retention on college basketball showpiece

SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with U.S. operator FanDuel.

The deal sees the FTP specialist roll out a series of marquee games on its light-to-deploy platform across the major American sports, starting with next month’s popular NCAA March Madness basketball (19th March – 8th April).

This agreement continues to expand SportCaller’s growing global footprint in the US market where it already enjoys an established foothold with its Super 8 and Super 5 Games for TVG.

The new March Madness FTP bolsters FanDuel’s ongoing commitment to bringing its users fresh games and jackpot formats which increase activity and player-engagement across all platforms and devices. SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.

Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”

SportCaller MD Cillian Barry added: “Having collaborated so successfully Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map on to a wider range of U.S. sports and events, driving player activity at every step.