ESA Gaming strikes distribution deal in LatAm and Spain with Emara Play

Innovative games provider ESA Gaming has partnered with Emara Play in a deal that will see the supplier bolster its presence in LatAm and enter the Spanish market for the first time.

Through the deal, ESA Gaming’s EasySwipe portfolio will be added to Emara Play’s aggregation platform and made available across the supplier’s operator network.

The EasySwipe games library consists of lightweight mobile-first titles designed to offer cross-sell capabilities to sportsbooks and have been proven to prolong brand loyalty and add revenue without cannibalisation.

Available games will include player-favourites Goal Mine and Fruit Staxx as well as quick-fire versions of the classics Roulette and Blackjack.

Emara Play’s aggregation platform offers its operator partners over 400 online casino games and player engagement tools from premium suppliers via a quick and easy integration. The provider operates in a number of regulated markets including LatAm and Spain.

The partnership is the latest in a string of commercial deals that has seen ESA Gaming expand its reach in key markets including Italy and Colombia.

Zorica Smallwood, Director at ESA Gaming, said: “This deal with Emara Play allows us to further expand our footprint in LatAm where players have embraced our content, while also making our debut in Spain which is a market we have had our eyes on for a long time.

“Our games have seen some impressive growth over the last year and we are thrilled to reach even more players with our content and help operators improve their cross-selling capabilities.”

Daniel Rubio, CEO at Emara Play, said: “ESA Gaming’s content, optimised for cross-selling, makes a unique addition to our existing offering and will be a perfect match for our operator partners that are looking to introduce their players to casino games without disrupting the sports experience. We look forward to a successful partnership together with ESA Gaming.”