Codere Online, announce its collaboration with Blip, an AI-first conversational platform, to introduce a new look at the gaming experience for the Mexican market.

The latest venture with Blip represents Codere Online’s dedication to advancements within the industry, with the introduction of the chatbot based on a leading communications platform, developed by Blip, will offer players new features and functionalities that will take their gaming experience to new heights.

This chatbot will enable Codere Online to launch exciting promotions and seamlessly service customers through an AI-powered, fully automated conversational chatbot integrated into one of the most widely used communications platforms. This cutting-edge technology, developed by Blip, will revolutionize the way players engage with Codere Online’s gaming platform, ensuring swift and personalized interactions.

Commenting on this transformative collaboration, Debbie Guivisdalsky, Codere Online’s chief operating officer, stated: “We are thrilled to join forces with Blip to introduce this chatbot to the Mexican market. This strategic alliance exemplifies our commitment to innovation and customer satisfaction and will be a great tool to connect with our customers in an efficient way.

Jaime Navarro, executive director for EMEA & Latin America at Blip, asserted “Codere Online and Blip share a strong entrepreneurial spirit and are all about innovation and business transformation, which is why we could not think of a better fit. We are excited to work together to bring forward a cutting-edge conversational experience to the online gaming community in Mexico.”

This launch comes after Codere Online’s ranking as one most valueable brands in Spain 2024, where they are amongst other iconic brands such as Santander, Seat and San Miguel. Being the only iGaming brand in the top 100, Codere Online maintains its presence in the Spanish market, as well as improving its global footprint.