BF Games makes Greek market debut with Novibet

BF Games has boosted its presence in Europe after entering the Greek market for the first time with Novibet.

The studio has rolled out its diverse portfolio of content with the operator, making hit titles such as Chicken Madness, Cave of Gold, Buffalo Trail and Burning Slots, available to Greek players.

Novibet is an established operator offering online sports betting and casino in numerous regulated markets, including Greece, where it holds a leading position.

The market entry is a significant milestone for BF Games, with the supplier looking to enhance its geographical reach in regulated markets in Europe and North America.

Greece presents a great opportunity for the supplier with revenues for the thriving online market passing €700m in 2021, according to numbers from the regulator.

Claudia Melcaru, head of business development at BF Games, said: “Entering Greece is a key development for us as we continue to expand our global foothold to reach more audiences.

“Launching with Novibet, a prominent operator in the country, puts us in the best possible position as we look to quickly make a mark and establish ourselves in this exciting marketplace.”