Betmotion has begun its application for a federal license to operate in the regulated Brazilian market – a significant milestone in the brand’s 16-year history. The move reinforces the brand’s commitment to complying with local laws that provide a safe and reliable gaming environment.

Betmotion has been involved in sports betting regulation in Brazil from the beginning, being among the first businesses to apply for the license.

Luciana Macorin, head of legal at Betmotion, said: “This is a crucial moment for our company in Brazil. We are fiercely proud to be part of a select group of companies wanting to operate according to the new guidelines. Our focus has always been on offering a responsible gaming experience in compliance with the law, and obtaining this license is a confirmation of our belief in these values.”

The company’s ambition to ensure that its services are fully aligned with legal requirements and best practices in responsible gaming further strengthens its position in the national market.