BetGames.TV kicks off 2021 in UK with Novibet deal

BetGames.TV, a leading live dealer betting games supplier, has joined forces with Novibet in a deal to supply the popular UK site with its full stable of award-winning products.

Under the deal, Novibet’s players will now have access to BetGames.TV’s strongest performing titles, including the studio’s revamped Bet on Poker, as well as Wheel of Fortune, War of Bets and its innovative twist on Texas Hold’em poker, 6+ Poker.

With the integration set to take place via Iforium’s platform, BetGames.TV’s products have proven themselves as an essential revenue driver across Europe during last year’s cancellation of live sport.

Hugely popular with both players and operators alike, the studio is able to offer a winning combination of low-spend and extended playing sessions for players, as well as far greater margins than competing products across live dealer, lottery and casino.

Commenting on the deal, Valeria Russo, Sales Director for Europe at BetGames.TV said:

“We’re delighted to start 2021 by partnering with hugely popular UK operator Novibet, and I’m confident our uniquely entertaining catalogue of titles will prove to be as popular with Novibet’s players as they have with our other UK customers.

“Our mission at BetGames.TV is to deliver products that can ensure our partners stay unique and deliver immersive gaming experiences like no other – and with a fantastic launch pipeline in the calendar for the year ahead, we’re very excited about the future.”

Fotini Matthaiou, Casino Manager at Novibet added: “We are excited to be starting the year with this promising partnership and the addition of BetGames.TV’s multi-awarded live games to our enriched portfolio. Along with BetGames.TV, we are looking forward to further developing this partnership, as we continue to grow our content offering and provide the best gaming experience to our members.”

Pioneering in its ability to boost player engagement and operator revenue, the supplier was nominated for seven SBC Awards in December, as well as taking home the ‘Leader of the Year’ and ‘Live Casino Supplier’ awards.

With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as Swedish and Colombian licences expected shortly, BetGames.TV is the ‘go to’ supplier of choice for live dealer products across global regulated markets.