BETER expands sports portfolio
BETER has added a new discipline to its sports offering. The company will now power and distribute the Asian Basketball League (ABL) events which will take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation.
As part of this agreement, BETER will provide live streaming, data and odds for 66 basketball matches of each ABL tournament. The league features 8 teams that play three 5×5 games per day on weekdays. The tournament system consists of two round-robin stages and a play-off, where the first four teams fight for 1st place and the second four – for 5th place. In total, one tournament cycle includes 66 matches. Until the end of 2022, 3 preliminary tournaments are scheduled, with more than 160 games. ABL is supposed to hold 10+ tournaments or 660+ matches per year.
Nikolay Vernidub, deputy general manager of BETER Sports, said: “Adding new disciplines to the BETER Sports product is a large part of our business development strategy. We already had a successful partnership with the Asian Basketball League in 2021, and now we are delighted to announce the launch of a new series of tournaments. Basketball is one of the most popular sports in the world and that’s why we decided to add it to our sports portfolio, providing more options for players and increasing their engagement by enhancing the overall betting experience.
“It is also important to note, that all the tournaments we provide are held under the BETER Integrity policy – in cooperation with sports federations and associations.”