Global TV Experts, a specialist iGaming television advertising agency, has launched GTE Pacific after securing access to nationwide television advertising inventory for licensed online gambling operators entering New Zealand’s newly regulated market.
The launch comes as New Zealand prepares to award up to 15 online casino licences, creating one of the most significant market entry opportunities in global iGaming.
With licensed operators expected to begin launching later this year, competition to establish brand awareness and acquire customers is already intensifying. Unlike more mature regulated markets, New Zealand offers a rare opportunity for operators to enter a market without entrenched online casino brands or established player loyalties.
To support operators preparing for launch, GTE Pacific has secured advertising inventory across New Zealand’s leading broadcast television networks, providing licensed operators with access to premium national advertising opportunities unavailable through any other media buying agency.
The company believes television will play a pivotal role in helping operators build trust, awareness and market share as consumers are introduced to licensed online gambling brands for the first time.
Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.
“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.
“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”
GTE Pacific is backed by the wider Global TV Experts network, which has more than 15 years of experience supporting regulated gambling operators across over 50 international markets, including supporting partners entering newly regulated markets such as Ontario.
The agency specialises in helping operators navigate complex advertising regulations while delivering large-scale television campaigns designed to accelerate customer acquisition and brand growth.
The launch reflects growing industry interest in New Zealand’s regulatory reforms and the commercial opportunities expected to emerge once licences are awarded.
With a finite amount of premium television inventory available and a limited number of operators expected to secure licences, GTE Pacific is encouraging prospective applicants to begin planning their launch strategies well ahead of market opening.
Licensed operators interested in securing television advertising inventory ahead of launch can register their interest by visiting www.gtepacific.co.nz.
