Games Global has custom-built The Price is Right™ Gold Blitz Ultimate™ online slot game exclusively on behalf of BetMGM, a leading iGaming and sports betting operator. The game combines the cultural impact of a classic gameshow with the fan-favourite Gold Blitz Ultimate™ game engine. 

The bespoke release, crafted by Games Global’s exclusive studio partner Fortune Factory Studios, leverages BetMGM’s multi-year IP agreement with Fremantle, facilitating the creation of a distinct game environment that channels the vibrant, high-energy nature of The Price Is Right.

The Price is Right is television’s longest-consecutive running game show, and by tapping into its appeal, Games Global has expanded its portfolio with a product engineered to transcend the industry and maximise potential reach across the United States.

Gold Blitz Ultimate™ is the latest iteration of Games Global’s renowned Gold Blitz™ game brand, which has been utilised across a diverse range of the supplier’s bespoke and network-wide releases, showcasing its versatility and significance as a value driver.

Games Global continues to advance casino content development, harnessing global IP, curating timeless game brands, and pairing the two to deliver truly immersive experiences optimised for engagement.

The extension of the agreement between the parties follows Games Global’s development of bespoke table games for BetMGM and the exclusive US launch of Gold Blitz Ultimate™ with the operator earlier this year, deepening the ongoing collaboration between the two global brands.

Joann Pierce, Chief Commercial Officer at Games Global, said: “This is a significant milestone in Games Global’s US operations. The Price is Right is a household name in the States, and this release has the potential to unlock an entirely new audience of players.

“BetMGM is a valued partner with an established foothold in the market, and the continued strategic collaboration enhances our visibility in a key jurisdiction, while strengthening their local casino offering with unique content.”

Oliver Bartlett, VP of Gaming Product & Content at BetMGM, added: “Games Global is a proven expert in producing memorable titles inspired by entertainment brands. Pairing an iconic gameshow like The Price is Right with the powerful Gold Blitz Ultimate™ mechanic adds to the premium only-at-BetMGM content that players have come to expect.”