Sportingtech, a leading B2B platform provider in the iGaming industry, has joined forces with Gamma Gaming to launch JUICEBET, Kenya’s newest digital sportsbook and casino operator, to power its full online offering.
JUICEBET is now live on Sportingtech’s award-winning platform, delivering a mobile-first, locally tailored solution optimised for the Kenyan market. Built for today’s digital-savvy player, the new brand blends responsible gaming with sharp product design and dynamic promotional tools to drive acquisition and retention.
As part of the launch, Sportingtech deployed its dedicated Market Activation Team on site in Kenya for a four-week rollout. This hands-on presence enabled JUICEBET’s local teams to receive strategic training, streamline go live operations, and refine player engagement strategies. This collaborative model reflects Sportingtech’s long-term commitment to supporting partners in high growth regions.
This Kenyan launch is the first phase in a broader multi-market expansion across Africa, with additional rollouts already in development. JUICEBET will continue scaling across the continent with Sportingtech’s adaptable, compliance-ready tech stack and regional expertise.
Colin McDonagh, Chief Sales Officer at Sportingtech, commented:
“JUICEBET isn’t just another operator going live, it’s the beginning of a forward-thinking, boots-on-the-ground partnership. From alignment on vision to flawless execution, our teams have worked as one. JUICEBET has launched with momentum, and this is only the start.”
Liam Hodges, Managing Director at JUICEBET, added:
“We’re building JUICEBET with local players at the heart of every decision, from the way we communicate to how we build our mobile experience. We needed a partner that understood our pace and purpose. Sportingtech met that need with energy, strategy, and a shared commitment to doing things differently.”
With its strong local presence, robust tech infrastructure, and shared ambition, this partnership positions both JUICEBET and Sportingtech to capture significant market share across Africa’s rapidly growing betting industry.
About Sportingtech
Sportingtech is a trusted technology partner for leading iGaming operators, powering growth in regulated and high-potential markets worldwide. Our platform delivers seamless sportsbook and casino experiences, built for stability, speed, and long-term performance. With a clear vision for the future of betting, Sportingtech is the backbone behind some of the industry’s most ambitious brands.
About JUICEBET
JUICEBET is a next-generation sports betting and online casino brand, built by a team of seasoned industry experts. Launched with a strong foothold in Kenya, JUICEBET has quickly gained traction in one of Africa’s most dynamic betting markets. The Operator combines advanced technology with an entertainment-led approach, offering a full suite of sportsbook and casino products tailored to local preferences. With strong early performance and scalable infrastructure, JUICEBET is well-positioned to expand into additional African markets as part of its broader growth strategy.
